APFR

APFR (Apotheke Fragrance) is a Japanese fragrance brand founded by Keita Sugasawa in 2011.

Drawing inspiration from traditional fragrance and herbal medicine cultures from around the world, memories of travel, music, art, and more, the brand reimagines the history and stories behind them as contemporary fragrances.

Valuing the traditional Japanese aesthetic of "subtle and delicate" beauty, the brand expresses its unique worldview with meticulous attention not only to the fragrances but also to the details of the materials and packaging. It pursues careful craftsmanship through its in-house manufacturing expertise and collaboration with specialized partners.

Offering home fragrances such as incense, reed diffusers, and room sprays, the brand provides scents that complement everyday spaces, emotions, and memories.