ARIES

Aries is a street fashion brand from the UK. It was launched in 2012 by Sofia Maria Prantera and Fergus 'Fergadelic' Purcell. It is influenced by young people who are creating an anti-mass consumption movement, and the 1980s, when "street" was fashion and vice versa. It proposes street culture x luxury. It is characterized by its commitment to original graphics and patterns. Aries promotes a more original yet simple style, ethical production, and production is carried out in Italy and the UK, where the designers have their roots.