[ARIES]
Aries is a British streetwear brand. Founded in 2012 by Sofia Prantera and Fergus Purcell, Aries is influenced by young people creating an anti-mass consumption movement and the 1980s, when "street" was both fashion and vice versa. It offers a mix of street culture and luxury, featuring original graphics and a focus on patterns. Aries prides itself on its original yet simple style and ethical production, with production taking place in Italy and the UK, where the designers originate.
